About Us

Who we are

Proudly-blacked owned

Élan of Eulalia is a black-owned clothing and jewelry boutique in San Lorenzo, California that offers statement pieces for stylish and confident women. Élan (pronounced as ey-lahn) means energy, style, and passion.

It is our mission to fill our customers' closets with unique pieces that make them look and feel beautiful, so they can walk in the world with élan - bold, confident and brave.

Meet the Owner

Helen Mitchell has always had an eye for fashion. Every time she wore a new outfit, people would ask, "Where did you get that?" 

In January 2012, she started selling jewelry and handbags to her church family, and her products were always sold out. 

With the help of her friend Jenny, she went to New York and found new vendors. She stepped up her game and did more pop-up shops all over the US. Across Florida, Georgia, Tennessee and Texas, all her items sold out.

She bought her shop online to cater to more women who love one-of-a-kind fashion pieces. Through Élan of Eulalia, Helen continues to serve customers by conveniently providing them with unique but affordable clothing they desire which she hopes makes them feel bold, beautiful, and stylish everyday!

Check out our collections